Earlier this year, I met the lovely people at Bridgestone and they asked me about the car I drive and whether I needed a set of new tyres. It was timely because I did need a new set of tyres, the current ones being a bit worn after two years.
My friends would know me as an automobile non-enthusiast, and when I turned 40, I bought a station wagon instead of a sports car. My mid-life crisis came with lots of cargo space. Bridgestone’s Tyre Concierge took this into consideration and immediately suggested a range of tyres to suit my style.
I am skeptical and usually ‘discount 50%’ any crafted sales and marketing pitch, and Bridgestone’s spiel about their Turanza GR-100 sounded no different to any other enthusiastic presentation about the technological marvels of say, an electric razor or a rechargeable stylus.
But the session with the Tyre Concierge and the Tyre Doctor Ken Lim at one of their B-Select retail lounges lounges was thankfully short and I was happy to drive off with my swag of free, brand new tyres, ready to run my errands for the rest of the work day.
Half an hour on the road later (the dealership was quite far out), I realised something. I hadn’t had the radio on, and I had had half an hour of driving without any road noise. It was all quiet apart from the engine and the little whistling from my congested nose (sensitive to car workshop dust lah).
So, everything the Bridgestone Concierge and the Tyre Doctor was telling me about Bla Bla Bla Superior Quietness Bla Bla Silent AC Block Bla Bla Optimising Road Contact Bla Bla was trying to make its way back into my consciousness. It didn’t quite make it. I stopped my car, went online and tried to read the product specifications properly.
I got to 3D Helmholtz Noise Reducing Resonators and I felt my eyes glaze over and the whistling from my nose started to make me doze off. Then I remembered the last words the Tyre Concierge said to me, which were, “I guarantee you will feel and hear or rather, not hear the difference”.
The take away is that proper tyre selection makes a big difference, and people (like me) baulk at spending a few hundred dollars on new tyres without seriously considering the difference this auto part makes in safety and comfort.
But of course the test was whether Naomi would know the difference. I didn’t tell her the tyres were changed – she simply felt I had to go and clear the congestion in my nose cos the whistling was driving her crazy.
If your car’s tyres are a bit worn, contact Bridgestone’s Tyre Concierge here: BS-Concierge@bridgestone.com – The service is free of charge.
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