In the age of the Internet grapevine, know your stuff before tackling customer complaints on the Web
IT HAS been said, and quite often by bloggers, that businesses ignore blogs and online discussion forums at their peril. (Try a Google search with the term â€œbusinesses ignore blogs at their perilâ€, and you will see what I mean).
News sites abound with tales of companies which either ignore, or do not wake up to, the extent of customer dissatisfaction until it is too late. But what happens in the rare case â€” at least in the local experience â€” that a company actually responds to rumbles of consumer discontent online?
Judging by the reaction when one company did so last week, is it a case of â€œdamned if you donâ€™t, damned if you doâ€?
One apparently disgruntled customer of a company that provides protective wrapping for mobile phones, PDAs and other similar devices posted his complaint on a discussion forum. Now, what typically happens in an instance like this, is that other forum members might commiserate or disagree with a customerâ€™s complaint, or share their own experiences. But what happened this time was that a representative of the company decided to respond to the allegations by emailing the original poster â€” with interesting results.
Read more here.