Redemption is a difficult thing. You know when you’ve done something wrong and you’re thinking of what you can do to make things right and it never seems to be adequate?
Well, no, I’m not talking about that kind of redemption. In our uniquely Singapore parlance, “redemption” usually means you get rewarded for your loyalty to some kind of consumer brand or product.
StarHub is one such brand, and if you’ve been a customer long enough, you’d know that for every dollar you spend on your StarHub service – like your mobile subscription, cable TV or internet connection, you’d have earned points for them.
These points would then qualify for “redemption”. This is where things used to be difficult. You’d go to the Rewards site, scroll through how many products you can redeem for your number of points and end up maybe only getting some voucher to redeem again against your next phone bill or something.
How many of you have signed up for some telco, earned loyalty points and gone to the rewards website JUST ONCE AND THEN GIVEN UP NEVER TO RETURN AGAIN?
GOT, RIGHT? WAH LAO EH! I’ve been a StarHub customer for more than a decade, and I’ve never redeemed anything. Or at least anything that I remember.
But, that’s about to change as StarHub relaunches its new StarHub Rewards website at www.starhub.com/redeem
I recently checked out the website and they have a much wider range of items to redeem. After all those years of painful phone bills, I’ve actually accumulated quite a few points. Dammit, if these could be exchanged for real cash, I’d be a bit richer.
But if you look at the site, you’d see it’s not that bad. They have a good range of adult and kid-friendly rewards. I might consider a short stay at a hotel on Sentosa, a dinner at a big-name (got signboard) seafood restaurant, and seeing as how expensive aquarium tickets are and how persuasive a five year old boy can be, I might cash in for a two adult, one child reward.
Better yet, it’s now even easier to redeem your hard earned points because you can get it off your mobile devices and tablets too.
Come to think of it, you may want to use your points for friends’ birthday presents. Just ‘cos you used points to get them stuff doesn’t mean that the thought didn’t count.
This is a reward site that is finally serious about giving you something for your loyalty. If you have points, BBBMTL!