This anti-speeding campaign ad is targeted at young male drivers in NSW, Australia. It depicts young men driving fast to impress women and friends, who aren’t impressed and who wag their little finger to indicate that the driver has a small… y’know?
As with a lot of things Australian, it’s slightly offensive and controversial, but to the point. Like the first slogan for the state of Victoria’s anti-drink driving campaign: “Drink, Drive, Bloody Idiot”.
It seems there was a twist in NSW’s offensive offensive against speeding.
Last week, a driver blamed the RTA’s ad campaign for a fit of road rage:
A Sydney man has blamed the Roads and Traffic Authority’s “little pinky” advertising campaign for a fit of road rage, saying that a woman’s wiggling little finger implied he had a small penis.
Simon Jardak was fined $400 by a magistrate after an accusatory finger on the Anzac Bridge enraged him so much he threw a plastic bottle out of his car window, hitting the gesturing woman’s car.
Mr Jardak blamed his malicious damage charge on the RTA’s anti-speeding campaign, in which hoons are mocked with wagging little fingers, suggesting they have tiny penises.
He told Richard Glover’s Drive program on ABC 702 that the RTA’s relentless promotion of the “little pinky” gesture had made it more offensive to males than the traditional “middle finger”.
Still, I think we can do better here than “Speeding Kills” or “Drink Driving Is Not Safe Even If You Are A Mediacorp TV Actor”.