Sparky’s back

Starhub’s popular TVC character returns in a new series of interactive ads to be screened from 26 August. How do you interact with the ad? You need to download the Hub It! app and fire it up.

I had a chance to try it out at a preview (and crashed the app), and it’s pretty impressive.

But of course, the important thing is, there are prizes to be won. In fact prizes have already been won.