You see? You see Your Singapore?

On March 16, 2010 · 4 Comments · In The Ingterneck

Dri­ving down Orchard Road recently, I noticed ban­ners for “YourSingapore.Com”, and later found that it was the lat­est iter­a­tion of STB’s attempt to brand Singapore.

It looks as if STB took many dif­fer­ent ideas from dif­fer­ent PR and Ad agen­cies who pitched to them one form or other of the­o­ret­i­cally user-generated con­tent and came up with this web inter­face that the­o­ret­i­cally allows you to pick and choose pieces of what you want to see of Sin­ga­pore and put them into a nicely self-made pack­aged tour that fits into three days, two days, six hours or how­ever long you may have found your­self in tran­sit on our fine shores.

What it sounds like is what one frus­trated par­ent says to the other when their child has been exas­per­at­ing them by mis­be­hav­ing or mak­ing a mess — “You see? You see YOUR son?”

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  • http://twitter.com/linuskoh Linus

    of course our taglines have to be uniquely sin­ga­porean … what alarms me is on the web­site we have sim lim square, which is lit­er­ally an invi­ta­tion for all the tourists to be ketok

  • Jac

    I quite like the con­cept. I think it might take a lit­tle too long to load all those lit­tle thumb­nails on com­put­ers with slower inter­net, but the click­ing and drag­ging of colour­ful pho­tos is actu­ally very addic­tive. Feels like they took the tagline and web address from the US, since a lot of US politi­cians and lobby groups use their slo­gans as web addresses.

  • http://blog.dk.sg/ DK

    I used to hate the tagline “Uniquely Sin­ga­pore”. But after see­ing the new tagline, I’m begin­ning to love “Uniquely Singapore”.

  • http://blogbypixels.myopenid.com/ Shu Yen

    I like the way so effort­lessly shakes off all own­er­ship and respon­si­bil­ity:
    “Look, it’s YOUR Sin­ga­pore now! It’s not my busi­ness anymore!”

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