Rednano’s shepherd’s pie vs Google’s shepherd’s pie

Free photo of Shepherd’s Pie, cour­tesy of Cre­ative Com­mons search on Flickr — photo by Andy Cior­dia

I thought I might join the fray, notwith­stand­ing that red­nano is this week an adver­tiser right on top of this webpage.

So SPH launches red­nano with the inten­tion of local­is­ing search results when I would have thought the way to go was to inter­na­tion­alise and glob­alise every­thing. But never mind, they say what is what lor.

Some bits of rednano’s ad cam­paigns focus on how when you do a search for PIE (because you don’t know where the PIE is) on any other search engine that is not localised Sin­ga­pore­ananly, you’ll get irrel­e­vant results like ShepherdsPie.Com, which deliv­ers shep­herds pies… oh wait… in Sin­ga­pore! How cool is that? I don’t need to drive down the PIE any more. Just call ShepherdsPie.Com at 6789 0707 and they’ll deliver!

Of course, if you really wanted to search locally on any other search engine, you’d refine your search by adding the word “Sin­ga­pore” some­where in your search term, just like I did when I Googled “PIE Singapore”.

So, really, red­nano, notwith­stand­ing the fact that they’re adver­tis­ing on top of this web­site this week, is a super­flu­ous search engine, unless you wanted to view SPH’s media library to see what media files you can purchase.

Now when you search “super­flu­ous search engine”, you might get “red­nano”. Search that!

Now for some of that deli­cious pie.

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