Thanks to lifts, my face is planted

Maybe, just maybe, Clar­ins Sin­ga­pore’s mar­ket­ing peo­ple have got­ten it wrong by get­ting Fiona Xie to be their new face.

A friend of ours was shop­ping for facial prod­ucts, and Clar­ins was on of the options she was con­sid­er­ing before she stepped out to shop, but when she saw the new face of Clar­ins adorn­ing their kiosks at Robin­sons, she said some­thing to the effect of ‘I was going to buy Clar­ins stuff, but now got Fiona Xie, yee’.

I’d agree if I were a woman want­ing to buy women’s facial prod­ucts because I wouldn’t want to be Fiona Xie.

But maybe the strat­egy is in get­ting men to buy Clar­ins prod­ucts for women because the men want women to look like Fiona Xie.

If that were so, then it’d be a bril­liant mar­ket­ing strat­egy, because I know of count­less men who have bought their female acquain­tances Osim uZaps and Marigold fruit drinks.

But I’m sure Clar­ins has a tried and trusted range of prod­ucts that don’t require a large poster of Fiona Xie with the tagline, ‘thanks to plants, my face is lifted’. You just have to look past the glossy posters and just trust the stuff. Just like SKII (‘thanks to chromium and neodymium, my face will stay this way forever”).

iTunes is play­ing an ille­gal copy of Funny Face from the album “Menuhin & Grap­pelli Play Gersh­win” by Yehudi Menuhin & Stephane Grap­pelli of which I have the orig­i­nal CD.

Tech­no­rati Tags: clar­ins, fiona xie, mar­ket­ing, Sin­ga­pore